By Darren Slade – Bournemouth Echo – extract and link below
A TOOL for ‘listening’ to social media has attracted the interest of angel investors, along with an artificial intelligence app promoting mental and physical health.
The ideas were put to Dorset Business Angels (DBA) at their quarterly pitch event.
The real-time social listening platform was presented by a team which counts ITV, Twitter and the Premier League among its clients.
The business analyses online conversation to help clients understand who their audience are, what they are saying and why. It uses custom-built natural language processing software which claims to read and understand emotions within text, as well as attempting to profile the author.
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